In this week's episode, Cara interviews Rob Gregg, CEO and Founder of STAND+ (formerly Gales), about his journey in building a healthcare brand. Rob explains the motivation behind creating a product specifically for healthcare workers and emphasizes the significant impact comfortable shoes can have on nurses' job performance and overall well-being. They discuss the challenges and rewards of starting a business, highlighting the importance of support and resilience. The conversation also touches on the value of discomfort for personal and professional growth. Rob challenges the negative perceptions surrounding business failures, suggesting they can be valuable learning experiences.
Rob Gregg, Founder and CEO of STAND+, has an impressive track record in generating $5 billion in customer acquisition revenue for hyper-growth D2C companies. Under his leadership, businesses have been recognized on the Inc 500 and Crain’s Fast 50 Fastest Growing Companies lists in 2018, 2019, and 2020. With over 12 years of experience in creating high-end luxury Italian shoes for athletes and celebrities, Rob pivoted at the start of the pandemic to support the healthcare community. This shift led to the creation of STAND+ (formerly Gales®), which revolutionizes footwear safety and comfort with energy-dispersive, antimicrobial, and easy-to-clean shoes designed for essential workers' long shifts. Rob has been honored as a Forbes Under 30 Fellow, Forbes Next 1000, Fast Company Innovation Design Honoree, and GQ Insider.
